Guides
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How and why should a client brief a consultancy? Everything in a public relations programme flows from the brief. The clarity of - and buy-in to - the brief is crucial to the effectiveness of a campaign and the success of the working relationship between agencies and clients.
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Traditionally, a public relations consultancy is selected after clients invite consultancies to pitch for the business. The PRCA and its partner organisations within the Communications Agencies Federation have developed guidelines for companies selecting consultancies.
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